TikTok is introducing a new feature that allows them to reduce the amount of AI-made media appearing in their streams. This move comes as the company disclosed that it currently hosts more than 1 thousand million AI-generated clips.
Testing and Rollout
This change is being tested over the next few weeks before a widespread rollout. This shift comes amid a surge in AI-generated material, spurred by recent AI video creators.
AI Content on Other Platforms
Studies have shown that almost one in 10 of the fastest-growing channels on another major platform primarily display content made by AI. A significant portion of this content is deemed mass-produced AI material, a label for substandard, mass-produced content that is often absurd or bizarre.
Our research shows that numerous viewers enjoy content made with AI tools, ranging from AI artwork to informative clips, and we aim to provide users the option to increase or decrease of that, based on their own choices,” commented a spokesperson.
Scale of AI Content
TikTok disclosed that there are currently 1.3bn videos on its service labeled as AI-generated. In total, in excess of 100 m videos are added to the platform every day, making AI-generated material a limited part of its complete catalog.
User Control Features
Viewers will be able to limit or boost the amount of AI-generated videos they watch by using the topic control feature in the platform and picking the AI content topic. Further subjects that can already be modified under the filter encompass current affairs, clothing, beauty, and choreography.
Platform Guidelines
Its policies require content makers to identify “realistic” AI-made content, and it forbids harmful AI impersonations of celebrities or emergencies. Any believable AI-generated clip that is not labeled can be deleted under its terms of service.
Furthermore, the platform will henceforth add an AI-generated label to content made using its proprietary AI systems, or identified by an collaborative effort for identifying AI-generated material. This action is intended to help prevent users from seeking to evade the tagging system.
Responsible AI Funding
The company is furthermore establishing a $2 million awareness program for specialists and institutions to create learning resources about responsible artificial intelligence. This project will support non-profit groups dedicated to training programming and robotics.
Content Safety Approach
The video-sharing app has defended its safety measures, following discussion over proposals to cut jobs for hundreds of safety staff in the UK. The company is planning to cut 439 jobs in its trust and safety division in the UK capital, with worker representatives and internet security professionals expressing worry that humans are being replaced by automated systems.
A company official stated that human moderation would remain essential, but AI can shield workers by eliminating the most graphic content before it is viewed by humans. TikTok reported a significant reduction in shocking and graphic content seen by human moderators over the previous year due to reliance on its machine learning processes.
It is vital to combine people and machines to maintain a secure environment,” the executive stated. “We’ll have people as part of that process, but we further consider it’s very important to limit contact with dangerous material as rapidly, which is why a lot of the machine support is making a difference process content quickly.”
